The National Health Literacy Action Plan: The Time Has Come for Action

Author Name: 
Scott C. Ratzan
Publication Date: 
Monday, August 30, 2010
Private File Attachment: 
Four predominant areas within the communication field are described that highlight approaches for developing health literacy: integrated marketing communication, education, negotiation, and social capital. But communication alone is not the simple solution for improving health literacy. (Martin, J. 2013)