A qualitative study of how women make meaning of contradictory media messages about the risks of eating fish.

Author Name: 
Vardeman JE and Aldoory L. 2008.
Publication Date: 
Thursday, June 12, 2008
Private File Attachment: 
This study employed six qualitative, in-depth focus groups with women to determine their perceptions of contradictory information portrayed in media about fish consumption safety. The situational theory of publics was used to structure the question guide and data analysis. The women’s perceptions were understood in terms of how much they recognized eating fish to be a problem, how personally relevant the problem of eating fish was for them, and whether they perceived barriers to eating fish safely. The findings reflected some expected and obvious explanations for how women perceived contradictory messages. However, some new dimensions were also discovered that pertained to problem recognition, level of involvement, constraint recognition, and information seeking. The problem of whether to eat fish and what fish to eat is just one case of conflicted media health messages. The ongoing potential for confusion women might have about health information should be examined more fully by both scholars and practitioners. (Martin, J. 2013)